Will this YouTube topic attractbuyers or just viewers?
Paste a topic, your target customer, and what you sell. Get a buyer intent score plus higher-converting alternatives.
3 free evaluations remaining
Your topics score well. Your conversion setup might not.
In our diagnostic, we map your full YouTube acquisition system: topics, CTAs, and the lead path from viewer to customer.
How it works
Enter your topic
Type any YouTube topic you're considering, your target customer, and what you sell.
Get your score
See buyer intent, audience relevance, problem proximity, conversion opportunity, and search intent scored instantly.
Use the alternatives
Get 5 higher-converting topic alternatives built around your specific customer and product.
How the Topic Evaluator works
Every topic is scored across five dimensions: Buyer Intent, Audience Relevance, Problem Proximity, Conversion Opportunity, and Search Intent. These map directly to whether a viewer is likely to become a customer.
Buyer Intent checks for signal words in your topic: "best," "vs," "review," "setup," "fix," "cost." These indicate a viewer researching a decision, not satisfying curiosity. Audience Relevance checks whether the topic attracts your actual target customer or a different audience. Problem Proximity measures how close the viewer is to an active problem they need solved today.
Conversion Opportunity is where most businesses underestimate the analysis. A topic can attract the right viewer and still have no natural moment to introduce your product. The evaluator checks whether the video's subject creates a logical opening, or forces your product into an unrelated conversation.
Buyer intent beats search volume for B2B YouTube
A video with 200 views and 40 qualified leads is worth more than a video with 50,000 views and zero pipeline. That is not a controversial claim. Yet almost every YouTube planning framework optimises for the second outcome.
Search volume tells you how many people type a query. It says nothing about whether those people have money, a problem you solve, or any intention to buy. B2B channels that grow revenue from YouTube consistently target low-to-medium volume topics with high buyer intent over high-volume topics that attract the wrong audience.
The difference between "How Shopify Apps Make Money" and "Best Upsell Apps for Shopify Stores" is not the search volume. It is who types each query and what they do afterward.
What to do when your topic scores low
A low Buyer Intent score almost always means the topic is framed around explanation rather than problem-solving. The fix is usually in the title. "How email marketing works" becomes "Why your email sequences aren't converting Shopify visitors." Same broad subject, completely different viewer and intent.
A low Audience Relevance score means the topic attracts the wrong people. No amount of CTA optimisation fixes this. The video needs to be replaced, not edited. Use the alternative topics the evaluator generates. They are built around your specific target customer and product.
A weak Conversion Opportunity score is the hardest to fix in post. If the video subject has no logical moment to introduce your product, that moment will feel forced. The alternative topics solve this by starting from the buyer's problem, not the creator's idea.